Michael Sherain

Michael has extensive experience managing global repositioning projects in a wide range of industries. This includes developing positioning strategies and managing implementation in all areas of the Quadric® framework. He is particularly skilled in workshop facilitation and engagement of international teams.

Prior to founding Quadric, Michael was a partner in the international business of Kunde & Co., a leading European marketing consultancy. Originally from San Francisco, Michael began working in Europe in 1997 when he moved to Copenhagen to take a senior marketing position in The Egmont Group, a publisher and distributor of Disney, Playstation and other entertainment brands in 30 countries.

Michael is a guest lecturer at the Stockholm School of Economics, Russia, and the PhD program of RISØ DTU, the Danish National Laboratory. He is a graduate of the University of California, Berkeley.

Since 2009, Michael has been an advisor and investor in Mental Workout, Inc. The company is working with world-renowned psychology experts to create life improvement programs based on scientifically proven methods and accessible via the web and mobile apps. From fighting insomnia and the fear of flying to reducing stress, the company is pioneering self-help in the digital age.

Michael is an optimistic and creative business thinker. He believes that by helping companies develop he is contributing to making the world a better place.