Søren Berg
Søren’s entire career has been focused on optimizing the effectiveness and ROI of marketing by creating strong value propositions and building differentiated brands. He has worked with more than 75 global companies, spanning a wide range of industries.
Søren’s consulting background is unique. Having been a senior management consultant with McKinsey & Company, his quantitative marketing competencies are highly developed. Ten years as a consultant in the advertising and communications industry, has given him the ability to effectively translate business purpose and strategies into effective and distinctive creative execution.
Prior to joining Quadric, Søren was Managing Director at Bergsøe 4 (2006-2009) working with international companies to define their corporate communications and brand strategies. In addition to developing strong company brands, Søren is an employer branding expert with more than 20 engagements for global companies. Few people know more about what it takes to build belief and commitment to the future of a company.
Following graduation from Nova Southeastern University he joined Yesawich Pepperdine & Brown, the world’s premier marketing agency specialized in travel, leisure and entertainment. Since then, Søren has held positions as Client Service Director with leading agencies including McCann-Ericksson, Young & Rubicam and Ogilvy & Mather, as well as Managing Director, of LaFamilia, an agency in the Grey Advertising network.
On a personal level Søren is an energetic, engaged and creative problem solver, who enjoys working closely with clients to solve their issues. Søren enjoys sports, travel and a good time around food and wine with family and friends.