Beyond Corporate Social Responsibility
July 10th, 2009
Back in 2007, Ian Davis, McKinsey’s managing director, explained the importance of integrating social issues into corporate strategy. The video is even more relevant today. He points out that in many cases, CSR policies and programs were connected with reputation management. In the future, more and more companies will embrace social issues as part of their strategic differentiation in addition to other strategic objectives.
Written by Michael Sherain, July 10th, 2009 in category Positioning Strategy
