September 22nd, 2009
In my recent article for Mindshare’s Markedshorisont magazine, I describe the upcoming race to re-take the highest value market positions as the economic downturn begins to bottom out. Companies will need to have clear positioning strategies in place and be able to adapt their brands, cultures, operations and marketing to reflect those strategies. Well-prepared companies will be able to increase control of their value chains in three key ways.
Click here to read the article.
If you read Danish, I also recommend that you register online to read the full magazine including articles on neuroscience, brand equity and preventing brand erosion. Click here to register.
Written by Michael Sherain, September 22nd, 2009 in category Brands, Culture, Marketing, Operations, Positioning Strategy |
13 Comments!
September 18th, 2009
Harvard Business Press just released a book called The Differentiated Workforce. It’s worth taking a look at because it focuses on something many managers and advisors overlook - the importance of strengthening the link between HR and market impact.
Many companies have good corporate cultures. However, industry leaders have corporate cultures that directly reinforce their differentiation in the market. We’ve always said your goal should be to build “cultural uniqueness” and this priority occupies the left side of the Quadric framework. This book puts the priority on the agenda and describes ways of translating differentiation goals into practical HR approaches. In our experience, HR teams welcome the chance to be more closely linked to the market but functions are often disconnected.
Read the book description here
Written by Michael Sherain, September 18th, 2009 in category Culture |
40 Comments!
