Chr. Hansen - Intel of Ingredients
June 30th, 2009
Last week I met with Lars Frederiksen, President and CEO of Chr. Hansen, to discuss his company’s strategic differentiation.
Behind the scenes, Chr. Hansen is a company with the integrity and capability to lead their industry. Their unique way of building working partnerships with customers differentiates them today. Probiotics, linked to strengthening of immune systems, is one of the most exciting opportunities for the future. With the right strategy, Chr. Hansen could help customers drive the change in consumer behavior that would lead to market growth and related health benefits that would otherwise take years to develop.
Written by Michael Sherain, June 30th, 2009 in category Chr. Hansen, Positioning Strategy
