While browsing the FT yesterday I came across the following article.
In addition to describing the success of GE’s focus on Ecomagination, it speculated that healthcare was the next “megatrend” they would focus on “solving”. Clearly a company that knows where they are going to build their reputation for “solving the world’s toughest problems”.
Skrevet af Mark Ronan, august 28th, 2009 i kategori General Electric | 43 Comments!
On the 15th of January, Steve Fludder, the new head of Ecomagination at GE, was interviewed in Fast Company magazine. His honesty reveals a lot, “Customers can always buy on the economics alone. That’s why it’s a sustainable business strategy.” More clearly than ever, he emphasized that “eco” stands for both ecology and economy. In a very short time, Ecomagination repositioned GE as an environmental leader. And, their R&D focus and M&A focus has ensured it is a viable strategy even in a downturn by balancing environmental benefits and cost savings for customers. To ensure we (in the bigger sense) don’t lose the momentum of the past few years, every company should be sure they overtly link environmental responsibility with business benefit. If you can make environmental leadership a true, relevant and high value differentiator across your value chain, don’t hesitate just because everyone else is talking about it.
Skrevet af Michael Sherain, juni 11th, 2009 i kategori Brands, General Electric, Positioning Strategy | No Comments yet!
tagged with: ecology, ecomagination, economy, fludder, green
