Aligned Marketing

Increase the focus and impact of sales and marketing

Services

• Market analysis and segmentation
• Marketing planning and program development
• Sales development
• Corporate Communication

Marketing planning is a core competence in many companies. And, many talented agencies are lined up to execute the plans. And, the machine keeps running year after year. Yet, for many companies, the traditional approach has resulted in building different positions in many markets with budgets that are often so fragmented that nobody is having the impact they wish.

We work with your central and local teams to evaluate marketing effectiveness and then develop new processes and reallocate resources to have a greater impact on sales AND positioning.

Output

In many cases, redefining market segmentation and priorities is most important to improving effectiveness. We have experience creating segmentation models in medical, business-to-business and consumer-focused companies. Output could also include implementing solution selling, reducing the cost-per-contact of communications and refocusing spending on new customer acquisition. At the same time, every effort is made to bring messages in line with the target position.

Read about Quadric client cases.

• Optimized Brand Portfolio
• Aligned Marketing
• Operational Evidence
• Positioning Strategy
• Cultural Uniqueness