Operational Evidence
Focus your operations to reinforce differentiation
Services
- Product and innovation strategy
- Case/evidence collection
- Positioning index monitoring
Operational Evidence is the substance behind your position; the facts, the proof that you are what you say you are. It is the rational story in recruitment interviews, sales meetings, supplier negotiations and other interactions across your value chain.
Examples of Operational Evidence include:
- Performance metrics that directly relate to your position
- Case studies that show how you deliver your position
- A track record of innovation that supports your position
- Historical anecdotes and quotes that explain the origin of your position
There are many differences between the Quadric approach and traditional performance measurement. The collection method varies depending on the type of evidence desired. However, in general we take a broader view and include sources or participants representing your entire value chain.
In addition to collecting evidence, we identify concrete actions to create new evidence. These recommendations are structured to solve specific “perception gaps” that are documented by quantitative and qualitative research. For example, we help create new performance metrics or develop case studies aligned with market segments.
Output
We have experience working across organizations, from R&D to sales, helping people recognize evidence and adapt their work to contribute more. Output can range from a series of workshops to data collection and reporting systems. Collection of evidence is often tied to an annual review cycle, where progress is measured and new ideas are prioritized. The frequency of the cycle can vary. However, the recommendation is at least a semi-annual cycle in the first year of a new positioning, moving to an annual cycle in subsequent years.
Read about how Aligned Marketing can drive sales while building strategic differentiation.