Positioning Strategy
Link business strategy, positioning strategy and implementation
Services
- Situation analysis
- Scenario development and testing
- Positioning strategy development
- Transition management
Your positioning strategy is the link between your business strategy and all forms of implementation. A clear positioning strategy becomes a reference point for seemingly disconnected operational decisions, from R&D investments to employee assessment and market communications, ultimately leading to strategic differentiation.
The Quadric strategy process starts with building an understanding of your business strategy. Your strategic challenges and objectives will be combined with the goal of building strategic differentiation. If your strategy is not clearly defined yet, we can facilitate a broader strategy process.
The next step is assessment of your current situation within each area of the Quadric® framework. Once the situation is clear, we develop positioning scenarios and test them across your value chain. The resulting insight guides the development of the positioning strategy. Gaps identified in the process are analyzed and used to plan implementation and manage the transition to your new position.
When using the Quadric framework in a strategy process, a wide range of decisions are automatically linked. Simultaneous decisions are made naturally and at a faster pace than expected. In fact, it is the combination of strategic perspective and high efficiency that makes it a powerful management tool.
Output
The strategy process output includes recommendations within each area of the Quadric framework and an implementation plan that ensures internal ownership. This is much more than a report – people are able to see the connection to the business strategy, visualize the future, understand the implications of the decisions and take concrete actions.
Read about how an Optimized Brand Portfolio builds strategic differentiation.
