Take control of your value chain
September 22nd, 2009
In my recent article for Mindshare’s Markedshorisont magazine, I describe the upcoming race to re-take the highest value market positions as the economic downturn begins to bottom out. Companies will need to have clear positioning strategies in place and be able to adapt their brands, cultures, operations and marketing to reflect those strategies. Well-prepared companies will be able to increase control of their value chains in three key ways.
Click here to read the article.
If you read Danish, I also recommend that you register online to read the full magazine including articles on neuroscience, brand equity and preventing brand erosion. Click here to register.
Written by Michael Sherain, September 22nd, 2009 in category Brands, Culture, Marketing, Operations, Positioning Strategy
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