Value Propositions

Attract the right people and drive higher margin growth

Strong employee, segment and customer value propositions are prerequisites for driving growth and realizing the value of your full offering.

Value propositions focused on the needs of specific employee or market segments make communications more impactful and leads more qualified. In contrast, customer value propositions enable sales people to adapt proposals and presentations to target specific needs, buyer types and modes. The combination of the three results in increased effectiveness in contacting, winning, growing and retaining employees and customers.

We can help you analyze employee, segment and customer needs. Then, create value propositions that target those needs most effectively while reinforcing your overall positioning strategy. Once the value propositions are defined and validated from both operational and market perspectives, we can help you implement them in recruitment, marketing and sales.
We’ve helped clients use value propositions to address a wide range of growth opportunities, from selling more to existing customers or entering new market segments to moving from product to insight-based selling.