Volvo sets the safety standard
July 23rd, 2009
In interviews and workshops we’ve conducted around the world, we’ve found that people have an intuitive sense for Volvo. There’s no doubt, Volvo has built strategic differentiation by making protecting human life the highest priority across its value chain. They drive volume and pricing of safety, influence safety trends and guide safety innovation internally and with partners. Although safety requires conservatism, Volvo also knows they need to try harder not to be boring.
Take a look at our interpretation of Volvo’s strategic differentiation below:
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Written by Mark Ronan, July 23rd, 2009 in category Positioning Strategy, Volvo
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