What lies beyond safety for Volvo?
August 3rd, 2009
Coming out of this downturn, Volvo should lead the auto industry into an environmentally responsible future. Like “safety,” “environment” has been a Volvo corporate value for years. They could take a cue from GE and formalize it as their growth strategy. Safety and the environment are two sides of the bigger truth behind Volvo - genuine responsibility.
GE only had a modest environmental record in 2005 and many of their products were central to industries with the worst carbon footprints. With leadership commitment, excellent brand work, innovation and acquisitions, they are now an environmental leader in many ways.
Volvo is responsible, but responsibility hasn’t been the biggest growth driver in the past. In the future, the safety premium still has value. However, if Volvo’s positioning can be broadened to envelop environmental benefits and cost savings, they may find a much bigger market.
Ford’s heritage and compatibility with Volvo thus far make it a worthy owner in all but financial strength. If Ford sells Volvo, the new owner will be getting much more than a solid luxury car company.
Written by Mark Ronan, August 3rd, 2009 in category Volvo
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