Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on safety, FedEx’s focus on reliability and Nike’s focus on performance are examples of this. These companies have strengthened the focus and alignment of branding related activities to build strategic differentiation over time. They know what they want to be know for, and are committed to owning that position.
Does your company know what you want to be known for? If you are interested in finding out how you can build strategic differentiation, then please explore our site for inspiration or get in touch.