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Seminar (Past)

Positioning for success in the US

Join us for an evening of insights and inspiration.


Industry leading companies focus on differentiating themselves in surprisingly simple ways. However, building a strong and differentiated brand is not reserved for only large global companies. Having a clear focus is paramount for any company with growth ambition. Join us to understand why, as an outsider trying to enter the US market, it is even more important to know the competitive landscape and understand what uniquely differentiates your company to people across your value chain.

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