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Seminar (Past)

Strategic Differentiation

Join us for an evening of insights and inspiration.


Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on ‘safety’, FedEx’s focus on ‘reliability’ and Airbnb’s focus on ‘belonging’ are examples of this.

This seminar will provide inspiration and translate insights from these and other companies into practical tools that help companies build strategic differentiation. During the seminar we will discuss:

  • How some of the world’s leading companies achieved strategic differentiation
  • How to uncover the positioning strategies of your competitors
  • How to evaluate and strengthen your positioning strategy
  • How to implement a positioning strategy to align activities and drive growth

Registration for this event has ended.


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