Brand Portfolio Strategy

Our primary goal is to help you optimize your brand portfolio, consolidating or extending it to reinforce your positioning strategy and support your business objectives. Your “brand portfolio” includes your corporate brand, subsidiary brands, product/service brands, branded differentiators such as named ingredients or technologies, and partner brands.

Optimize your brand portfolio to reinforce your positioning strategy and drive sales

  • With the roles of brands in your portfolio clear, we can ensure each brand can be managed efficiently, driving sales and building synergy across the portfolio.

    We’ve helped clients optimize their brand portfolio to address a wide range of opportunities, from increasing penetration and cross sales, to maximizing share of wallet and combined market share.

Services Include:

  • Brand portfolio strategy

  • Brand architecture development

  • Brand naming and identity design

  • Brand portfolio management training

Relevant Cases

Book an introduction

Schedule a discovery call, seminar or the start of project to build strategic differentiation.