Creating the Focus for the
the Next Phase of Growth
Situation
Having achieved their target of 10 billion Euro in sales two years ahead of their strategic plan, Arla needed to clarify their ambition for the future. They faced dual challenges of integrating multiple mergers while creating organic growth.
Solution
Working closely with a cross-functional team, we developed the new Mission and Vision, balancing the down-to-earth commitment to the farmer owners while creating a new focus on the aspiration of “creating the future of dairy.” With the direction clear, we then developed the Identity and Principles on which the future of Arla would be built.
