The business areas are now united by an aligned brand strategy. The new brand promise, “So you can be you”, adds a consumer orientation to the Mission of “making life easier for people with intimate healthcare needs”. And, the new visual identity is vibrant and alive, with the power to break through in consumer media.
Following the launch, we continued working with the business areas and global marketing teams, helping them align their content and media strategies, restructure engagement programs for healthcare professionals, and take brand management to a higher level.
Note: Visual identity design by LOOP Associates