Haldor Topsoe

Building on the Legacy

of a Visionary Founder


With the launch of a new strategy that looked to more than double the size of the business within a few years, Haldor Topsoe needed to strengthen its brand to drive growth with new customers, and in new markets, globally.


We began by engaging a broad range of employees, customers and other stakeholders in defining the positioning strategy that would differentiate Topsoe moving forward. During the process, Dr. Haldor Topsoe, the charismatic founder of the company passed away just a few days before his 100-year birthday. This added even greater significance to the process, ensuring it remained loyal to his legacy and reflected the true heritage of the company. The conclusion was clear, what made Topsoe different was their commitment to helping their customers achieve Optimal Performance.