Indical

Giving a Carve-out the Ideal
Platform for Independence

Situation

The carve-out process of Qiagen’s animal health business was nearing its’ close, with the new owners needing to create a new, independent company in time for a seamless transition. The new company should reflect the unique characteristics of the Qiagen division, while building a strong brand that gives confidence to both existing employees and customers – providing a strong platform for ambitious international growth.

Corporate Identity
Website

Solution

To create a solid foundation for belief in the new company, we began by identifying the tangible and intangible assets that made it unique. We worked closely with the management team to define a clear and differentiated focus, then used it to craft a strong Mission that resonated with the team, and reflected the priorities of customers. We developed a new visual identity to reflect the character of the new company, combining a minimalist graphic system with a bold color palette that stands out in their crowded industry.

Identity Guidelines
Packaging Design
Photo Library

Credits

In addition to the core Quadric team, the following people featured in this project:
Peter van Toorn Brix, Jan Nielsen and Mike Ingvorsen @ Loop Associates.
Niclas Jensen. Mia Visti @ Sumo.
Johan Bouveng @ Oddlogic.