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Brand

Portfolio

Strategy

 

Optimize your brand portfolio to reinforce
your positioning strategy and drive sales

Our primary goal is to help you optimize your brand portfolio, consolidating or extending it to reinforce your positioning strategy and support your business objectives. Your “brand portfolio” includes your corporate brand, subsidiary brands, product/service brands, branded differentiators such as named ingredients or technologies, and partner brands.

Brand

Portfolio

Strategy

 

Optimize your brand portfolio to reinforce
your positioning strategy and drive sales

Our primary goal is to help you optimize your brand portfolio, consolidating or extending it to reinforce your positioning strategy and support your business objectives. Your “brand portfolio” includes your corporate brand, subsidiary brands, product/service brands, branded differentiators such as named ingredients or technologies, and partner brands.

Services include

  • Brand portfolio strategy
  • Brand architecture development
  • Brand naming and identity design
  • Brand portfolio management training
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Relevant cases

  • Copper Alliance

  • Ten Cate

  • Covidien

  • Dentsply Sirona

  • Quant

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