Positioning
Strategy

Clarify your strategic differentiation to create sustainable competitive advantage

Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on safety, FedEx’s focus on reliability and Nike’s focus on performance are examples of this. These companies outperform competitors and grow faster than their industries.

Positioning strategy is the process of making your strategic differentiation extremely focused and the principles or beliefs behind that focus easy for everyone to understand.

Positioning
Strategy

Clarify your strategic differentiation to create sustainable competitive advantage

Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on safety, FedEx’s focus on reliability and Nike’s focus on performance are examples of this. These companies outperform competitors and grow faster than their industries.

Positioning strategy is the process of making your strategic differentiation extremely focused and the principles or beliefs behind that focus easy for everyone to understand.

Services include

  • Qualitative and quantitative market research
  • Positioning scenario development and testing
  • Positioning strategy development
  • Implementation planning
  • Implementation support

“Differentiation
used to be a choice
of strategy – today it
needs to be part of
every strategy”

 

Strong brands have a clear positioning strategy
Porter shows differentiation as one competitive strategy

Relevant cases