Value

Propositions

 

Attract the right people and drive
higher margin growth

Strong employee, segment and customer value propositions are prerequisites for driving growth and realizing the value of your full offering.

Value propositions focused on the needs of specific employee or market segments make communications more impactful and leads more qualified. In contrast, customer value propositions enable sales people to adapt proposals and presentations to target specific needs, buyer types and modes. The combination of the three results in increased effectiveness in contacting, winning, growing and retaining employees and customers.

Value

Propositions

 

Attract the right people and drive
higher margin growth

Strong employee, segment and customer value propositions are prerequisites for driving growth and realizing the value of your full offering.

Value propositions focused on the needs of specific employee or market segments make communications more impactful and leads more qualified. In contrast, customer value propositions enable sales people to adapt proposals and presentations to target specific needs, buyer types and modes. The combination of the three results in increased effectiveness in contacting, winning, growing and retaining employees and customers.

Services include

  • Market and customer segmentation
  • Employee value proposition development
  • Segment value proposition development
  • Customer value proposition development
  • Product/service value proposition development
  • Solution value proposition development
  • Sales tool development and training

 

 

 

Case:

Antimicrobial Copper

Relevant cases